The success of LazMall brands is measured through a combination of metrics such as store operations, commercial tools adoption, and the participation in campaigns to drive engagement that go beyond sales. This award spotlights a brand that has distinguished itself as a leader through exemplary always-on operational executions to build strong connections with its target audience and deliver exceptional products, services and experiences. It recognizes the brand’s commitment to quality, creativity and customer satisfacation.

This award recognizes the brand that has achieved astounding positive month-over-month growth on LazMall through using a combination of commercial tools, marketing solutions and data insights. The brand has proven to be the region’s fastest growing brand on the platform, cementing its status as an industry leader, reaching millions of customers through the Lazada platform within a short period of time.

This award celebrates a new brand that opened to great fanfare and consumer anticipation across the region on LazMall, or an existing brand that has developed the best promotional and communications plan to drop their latest new product via LazMall where the brand subsequently increased their buyer penetration and boosted sales.

This award celebrates the brand that has embraced and adopted the best use of the LazMall Super Series Campaigns. The brand has participated in activations such as Super Brand Day and Super Brand Parade to offer the best branded experience, promotions and deals for its customers, together with unique hero products made available on its LazMall store.

Lazada is constantly developing best-in-class tools and curating industry insights and knowledge to enable and empower brands to connect with Southeast Asian consumers through an effective and optimized approach that utilizes Lazada Sponsored Solutions, data and tools. This award recognises a brand that has actively adopted recommended solutions with the greatest mileage and sales uplift.

The winner of the Lazada Partner Excellence Award represents its consistent outstanding performance in two critical areas: commercial excellence and its leverage on Fulfilmment by Lazada (FBL) to provide a faster delivery experience to Lazada customers.

Lazada Partners have played a vital role in enabling and driving business growth on behalf of brands on LazMall.  The winning Lazada Partner is one who demonstrated excellent performance — commercially and operationally.  The winner of this award signifies its commitment in providing exemplary service through close collaboration with the brand they work with.

The LazMall Superstar Award celebrates exceptional home-grown brands that have achieved remarkable success in their respective categories. These brands excel in performance and innovation, ultimately becoming an inspiration for others and setting a new standard of excellence.